by Elyse Wilson · Spend by Design
Elyse Wilson is a mom first, an author, a writer, and the founder and CEO of Spend by Design, a professional brand built with one idea: staying intentional goes beyond financial spend. Spend is ambiguous by design. It's not just how we spend our money, but how we spend our energy and our time. It grew out of two decades leading procurement and shaping organizational change. She's also the creator of the MIDST framework. A philosophy built for the thoughtful mediator, the one who knows how to turn conflict into resolution. Stay Intentional translates that experience, from procurement to purpose, into practical tools for thoughtful leadership, better decisions, and real human connection at work and beyond.